In their interview with 'TIME', the members of aespa described their unique concept, centered around the group's "metaversal origin story".
Ningning revealed, "Truthfully, we were worried in the beginning, because this concept of ours is something new to our company as well... But our fans really loved it and are even creating memes out of it."
Having launched in the thick of the pandemic in November 2020, aespa has only existed in a world in crisis. But there’s something that sets them apart: aespa also exists as four virtual avatars, each carefully crafted to match their human counterpart, in a fantastical metaverse.