Haruto is a Japanese rapper under YG Entertainment. He is a Rapper of TREASURE.
In 2018, Haruto participated in YG Entertainment's new survival show, YG Treasure Box. On the final episode, he was announced as the first member of the boy group, which later called TREASURE.
YG Entertainment's large rookie group TREASURE will hold the 'DARARI' CHALLENGE EVENT' on the global short-form mobile video platform TikTok, continuing its popularity in the opposite direction.
You can participate in the event by filming the ‘DARARI’ dance challenge video by 11 pm on April 18th, uploading it to TikTok with the hashtag #TREASURE #DARARICHALLENGE, and filling out the Google Form application form.
Anyone can apply for a video uploaded before the event announcement, and some of the submitted videos selected through YG internal evaluation will be released as official TREASURE content in the future.
Treasure's first mini-album song 'Darari)' is a song featuring lyrics and a fresh melody that captures the fluttering heart of a person in love.
The song went on a spontaneous trend among music fans without any special promotion, raising the popularity rankings on various global platforms such as US Billboard, Spotify, and Tidal.
In particular, it was used as a dance challenge music in the explosive love of the MZ generation, who actively consume popular culture, and became the number one trending song on TikTok.
Thanks to such enthusiastic support, Treasure prepared this 'Dalari Challenge Event' as part of the so-called 'DO TREASURE' project, which sought to solidify with fans. TREASURE is constantly communicating with more domestic and foreign fans with differentiated fan-participatory content.
Meanwhile, TREASURE will hold their first solo concert 'Trace' at the Olympic Hall in Olympic Park, Seoul for two days on April 9th and 10th. At this concert, Treasure will unveil the performance stage of 'Darari' for the first time and continue their follow-up activities.