According to the state-run news agency Shinhwasa and the Global Times on the 7th, sales of Bingdun souvenirs reached 3 million yuan (about 560 million won) on the 4th, the day of the opening ceremony.
The Beijing Winter Olympics mascot Bing Dun appears to be wearing ice as a panda, China's leading animal. Winter sports players' helmets are expressed with transparent glass, and overall, they look like pandas wearing transparent spacesuits. Bingdundun symbolizes the strong body and will of winter sports athletes and encourages the Olympic spirit.
It took four to five hours to enter the Olympic souvenir store in Wangfujing, a shopping district in central Beijing, with hundreds of meters lined up over the weekend.
Accordingly, the store limits the number of purchases of Bingdundun souvenirs per individual to one.
In online shopping malls Taobao and Jingdong, most of the products related to Bingdun are sold out. The inventory of manufacturer Nantungjinjangnangam has already run out.
We are in consultation with producers to increase the supply of products related to Bingdun, said Zhao Wei-dong, a spokesman for the Beijing Winter Olympics Organizing Committee. "Currently, factory workers have not fully returned after the Lunar New Year holiday, causing disruptions in product supply."
Bingdundun's popularity is also hot online.
The number of views of the Bingdundun hashtag on Weibo (Chinese version of Twitter) exceeded 2.3 billion as of 8 a.m. on the 7th, and the number of related posts reached 690,000.
In addition, you can often see articles suggesting used transactions by offering more than twice the price of souvenirs.
"The popularity of this Olympic mascot souvenir surpasses the 2008 Olympics," said Chang, CEO of Key Solution Sports, a Chinese sports consulting firm, in the Global Times. "I've never seen mascot souvenirs run out of stock so far. "I think the consumption of the Spring Festival, which presents gifts to family and relatives, also affected it," he said.