Kai of the group EXO decorated New York Times Square.
According to the global K-pop fandom platform "Whosfan," Kai's birthday advertisement was sent on a large electronic display board at Times Square in New York. This is because on the 13th, "Who is the idol to be congratulated on your birthday at Times Square?" ranked first in the second week of January.
On his birthday on the 14th, Kai drew keen attention from EXO-L (fan club name). It topped the Times Square advertising vote for a week from the 20th to the 27th of last month with 34.36% of the votes. EXO D.O. and BLACKPINK Jenny were then named second and third in turn.
The advertisement will be broadcast for a week from the 10th to the 16th, Kai's birthday week, based on local time on a building next to "tkts," known as the heart of Times Square in New York, and a large 47m wide electronic display.
On the afternoon of the 13th, Whosfan released a local video of the advertisement being transmitted through YouTube's "Hoozpan TV" channel. The advertisement added meaning to the video produced by Kai's global fan.
In the advertisement, a phrase celebrating Kai's birthday and a video boasting a "World Class" performance drew attention from locals.
Meanwhile, Whosfan holds weekly voting by global fans for large electronic display advertising accounts at Times Square in New York for K-pop artists celebrating their birthdays.