On the 1st, SM announced the launch of the digital passport "Music Nation SM Town Meta-Passport," which grants citizenship to the virtual national music nation SM Town, at the free online concert "SMTOWN LIVE 2022 : SMTOWN LIVE 2022 : SMTOWN LIVE 2022 : SMTOWSA."
This version was reborn as this year's version of "Music Nation SM Town Passport" issued by SM in 2012. It is a passport and membership service used in the virtual country "Music Nation SM Town."
SM expected, "It will connect the real world and the digital world, and all information will be transparently recorded and proven, providing new joys and benefits to fans around the world who love SM's music and artists."
SM refers to the fandom that supports its artists and contents as so-called "Pink Blood." If Pink Blood is issued a passport, users' activities will be digitally stored when using the service provided by SM, allowing them to receive various benefits from their activities. Applications can be made at SM Town & Store.
