The campaign featured IU's "NBESSENTIALS" line, "visiting her own life in my own way and in my own space." It is a sports daily wear that adds modern design and comfortable activity with items with a unique NEW BALANCE Heritage mood. It will be released today (3rd) through the official online store in NEW BALANCE.

Meanwhile, IU in the pictorial against the backdrop of the interior created a comfortable style by wearing a sporty yet trendy baseball jumper and a new version 574 Green Leaf of NEW BALANCE sneakers. The 574 Green Leaf version maintains a classic exterior unique to NEW BALANCE and applies eco-friendly materials.

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