[BBANGYA NEWS｜Joan Park] JO MALONE LONDON, a perfume brand based in London has chosen Hwang Minhyun of the group NUEST as the first official ambassador in Korea.
Jo Malone London choses celebrities as ambassadors who fit the image of British Heritage, and Minhyun is the first Korean representative ambassador the brand has ever selected.
Jo Malone London and Hwang Minhyun made a bond through the 'Blossom Collection' photo shoot last year. At the time, Hwang Minhyun seized the public's eyes with a sketch cut that conveyed a fresh spring atmosphere and scent.
Minhyun will be carrying out various campaign activities starting with the upcoming spring collection, Brit Collection.
Jo Marlon London will highlight the brand identity that brings new fragrances by using unique, unpredictable ingredients.
An official of the London brand said, "I thought that Hwang Minhyun's clean and modern image can express Jo Malone's London brand. Please look forward to the new campaign."