2021 Freefall Campaign With Song Hye-kyo and MICHAA
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2021 Freefall Campaign With Song Hye-kyo and MICHAA
  • MoMo 기자
  • 승인 2021.07.08 20:35
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[BBANGYA NEWS | Reporter Mo Mo] Fashion brand MICHAA unveiled the 2021 Freefall campaign with Muse Song Hye-kyo.
Photo = JTBC Studio
Photo = JTBC Studio
Photo = JTBC Studio
Photo = JTBC Studio
Photo = JTBC Studio
Photo = JTBC Studio
Photo = JTBC Studio
Photo = JTBC Studio
Photo = JTBC Studio
Photo = JTBC Studio
Photo = JTBC Studio
Photo = JTBC Studio
Photo = JTBC Studio
Photo = JTBC Studio

MICHAA of Sisun International (CEO Shin Wan-chul) unveiled the 2021 Freefall campaign with muse Song Hye-kyo.

The keyword for MICHAA's 2021 Freefall campaign is "NEW MODERN". MICHAA's femininity and elegance were presented in a modern and sophisticated space, and Song Hye-kyo's atmosphere with unique beauty was added to show the differentiated atmosphere of the brand.

In this collection, MICHAA introduced a variety of items tailored to her daily lifestyle, including a dress that combines high-end material and tailoring with a suit, a trench coat, and a knitwear.
 
In particular, the collection will showcase a variety of lady looks with more elegant and modern sensibilities with delicate details and special quality of Italian high-end materials, including materials developed by MICHAA itself, and new pictorials are expected to be released every week until August.

MICHAA's 2021 Prefall Collection, which was introduced with Song Hye-kyo, can be found at MICHAA stores in department stores nationwide, online platforms such as the official online mall of the brand, and SNS.


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