MICHAA of Sisun International (CEO Shin Wan-chul) unveiled the 2021 Freefall campaign with muse Song Hye-kyo.
The keyword for MICHAA's 2021 Freefall campaign is "NEW MODERN". MICHAA's femininity and elegance were presented in a modern and sophisticated space, and Song Hye-kyo's atmosphere with unique beauty was added to show the differentiated atmosphere of the brand.
In this collection, MICHAA introduced a variety of items tailored to her daily lifestyle, including a dress that combines high-end material and tailoring with a suit, a trench coat, and a knitwear.
In particular, the collection will showcase a variety of lady looks with more elegant and modern sensibilities with delicate details and special quality of Italian high-end materials, including materials developed by MICHAA itself, and new pictorials are expected to be released every week until August.
MICHAA's 2021 Prefall Collection, which was introduced with Song Hye-kyo, can be found at MICHAA stores in department stores nationwide, online platforms such as the official online mall of the brand, and SNS.