IU's 'J.ESTINA' pictorial released
IU's 'J.ESTINA' pictorial released
  • 정명석 기자
  • 승인 2022.11.11 16:23
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[BBANGYA NEWS | Reporter Jung] J.ESTINA has unveiled an advertising campaign for the 2022 holiday season with muse IU.


With the concept of ‘J’Z BAR’, this campaign proposes jewelry and watch styling for the shining year-end with IU, who catches the eye with her alluring charm in the spotlight.

In the first advertisement cut, the perfect holiday look was completed by matching whitemond jewelry with a strong red top. The Whitemond Collection is a 100-sided cut premium collection that provides unrivaled brilliance and is a simulation diamond line that can only be found at J.ESTINA. It is proposed as a point item for the holiday season with a casual luxury mood with a basic yet strong water drop shape design.

In the second advertisement cut, IU received the spotlight and matched a sequin black dress with a 'MARIEBEL' collection necklace set with a dazzling first part diamond, creating a luxurious and romantic mood. The Maribel Collection is a link-type design that means 'eternal love', and it is a perfect holiday gift item for your loved ones as it becomes a sophisticated point for not only casual looks but also dressy clothes at the end of the year.

To commemorate the release of her 22-year-old holiday collection, J. Estina will run a pop-up store 'J'Z BAR' at the Apgujeong Rodeo from the 17th to the 20th of this month.

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