With the concept of ‘J’Z BAR’, this campaign proposes jewelry and watch styling for the shining year-end with IU, who catches the eye with her alluring charm in the spotlight.
In the first advertisement cut, the perfect holiday look was completed by matching whitemond jewelry with a strong red top. The Whitemond Collection is a 100-sided cut premium collection that provides unrivaled brilliance and is a simulation diamond line that can only be found at J.ESTINA. It is proposed as a point item for the holiday season with a casual luxury mood with a basic yet strong water drop shape design.
In the second advertisement cut, IU received the spotlight and matched a sequin black dress with a 'MARIEBEL' collection necklace set with a dazzling first part diamond, creating a luxurious and romantic mood. The Maribel Collection is a link-type design that means 'eternal love', and it is a perfect holiday gift item for your loved ones as it becomes a sophisticated point for not only casual looks but also dressy clothes at the end of the year.
To commemorate the release of her 22-year-old holiday collection, J. Estina will run a pop-up store 'J'Z BAR' at the Apgujeong Rodeo from the 17th to the 20th of this month.