On August 1 KST, BLACKPINK unveiled an announcement trailer for their new album, 'BORN PINK'. According to the trailer, the group will be dropping a pre-release single in August, followed by the full album release in September. Finally, BLACKPINK's world tour is scheduled to kick off in October.
An audio teaser played throughout the announcement trailer, hinting at the new album’s sound. The group recently released their special track “READY FOR LOVE,” at BLACKPINK’s THE VIRTUAL concert on PUBG MOBILE, giving fans a new song to enjoy before their official comeback.